Todor Hlebarov

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We Continue The Change Motion Branding

2023 · We Continue The Change

2DAnimationDesign

We Continue The Change can pride itself on probably the best branding package all around in the political landscape in Bulgaria. Thanks to their rebranding effort in 2022-2023, the foundation of the brand became not only functional, but timeless. From this point on, I took part in building the visual and communication system around the brand. I take pride in the motion work I've done for We Continue The Change, but I'll let each peace speak for itself.

We Continue the Change Brand Reveal

Brand Reveal

I was tasked with creating the announcement video for the rebranding of We Continue the Change party. And since then I've created several videos - explainers and announcement animations that aim to communicate the mission behind the new look and feel of brand. At the time We Continue The Change was in desperate need of a rebranding, and when it ultimately came into existence, and matched their energy and vision, it was time to get the news out.

This is where the Brand reveal video came in.

Part of a yellow circle and blue square, symbols of We Continue the Change Yellow circle, next to a blue square, on top of a green triangle - all symbols of We Continue The ChangeYellow circle, next to a blue square, next to a green triangle, symbolizing the ideals of We Continue The ChangeStop shot of blue segments unfolding to form the new We Continue The Change LogoWe Continue The Change Logo Mark

It was shared both on social media, and played at their annual event that gathers all members and partners.

Schengen

Bulgaria into Schengen

Celebrating Bulgaria's acceptance into the Schengen Area by land and sea on 31 March 2024. A number of marketing collateral was created, most notably — a plane ticket from Bulgaria to Europe as a symbol of the achievement. It was used for an intro to video materials published on Facebook and YouTube.

The Change Continues (sub-brand)

"The Change Continues" (or "Промяната Продължава.") is a sub-brand of We Continue The Change for their 2025-2026 internal campaign. Among other marketing collateral, and event branding and wayfinding pieces, we created a video manifesto for We Continue the Change. I dubbed it "The Change Continues" and it spread like wildfire internally, and marking the name, and overall theme of the event. And it didn't even take convincing - it just stuck.

The Change Continues Manifesto

I consider this following video as the crown jewel of the event, although it was played at the beginning as an intro. Animation tends to carry that feeling of polish with it wherever it appears in the world.

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