Accounting Firm Brand Illustrations & Logo Animation

Leon is a Bulgarian accounting firm that works fully online — no paper, no queues, just its own software for sending documents and checking your numbers. When Cosmonavt rebranded the company, I created the brand illustrations and animated the logo.

Making accounting feel human

Leon's clients are freelancers, online businesses, and family-owned companies. Accounting is rarely seen as creative, but the brand needed to feel as friendly as the people behind it.

The illustrations

I drew a set of bespoke, hand-drawn characters for the brand, and turned them into vector.

Each illustration speaks to a type of client:

the digital nomad on the move;
the small business owner;
the person starting a business;
the freelancer switching to Leon;
the online store.

I used the brand's bright blues with red accents, so they work on the website, in presentations, and across marketing materials - everywhere Leon could need a bit of character.

Bringing the logo to life

Last but not least, Ivena Hlebarova refreshed the logo, and I animated it, so the brand has a bit of motion wherever it appears on screen.

Leon was set to produce several instructional videos that help clients out with administrative work, finance applications, payments, and more. All the more reason to reinforce the Leon brand across video too with a short and sweet logo animation.