One event series. Four visual identities. One universe they all had to fit inside.

Tech Tour connects European startups and investors across the industries shaping what comes next. We were brought in to rebrand their flagship events — Healthtech, Sustainability, Energy, and the Contest Final that gathers the winners from all 24 of their annual events.

Each track needed its own look and feel. All of them had to feel like they belonged in the same room.

Healthtech

Red is always associated with health. The brief was to use it in a way that felt precise rather than alarming.

The shapes that came out of that process are abstract — but carry the suggestion of a red blood cell if you look long enough. Some people see it immediately. Some need a moment. Either way, it lands.

The cells graphic became the visual staple of the Healthtech track. It's still in use today.

The 3D animated announcement video below was developed as a concept for how the summit's winners could be revealed. It wasn't produced in full — it remained a concept. The fact that Tech Tour invested in exploring a 3D animated announcement at all says something about the scale of the event.event.

Sustainability

Ever heard of a Dyson sphere?

It's a theoretical megastructure designed to surround a star and capture its total energy output. It doesn't exist yet. The imagination required to conceive it — the audacity of the engineering — is the point.

That's the idea behind the graphic for the Sustainability track. Bold ambition and frontier thinking as a visual language. Precise, slightly beyond reach.

Contest Final

The event that brings everything together.

The Contest Final is Tech Tour's flagship — winners from every major industry track come together to meet, network, and take stock of what's actually happening at the frontier of technology right now.

The render developed for this became the core graphic, and later the starting point for the teaser video at the top of the page.

When the Contest Final became Future21, a new 3D concept was developed for the event cover. It wasn't accepted. I liked making it anyway.

Winner Announcement Videos

1st. 2nd. 3rd.

The three frontrunners each received an animated announcement video — something to share the moment the results came in, and something to keep after the screen time was over.

The template was built with a logo placeholder that swapped in at the moment the winners were announced. Fast to produce. Immediately shareable. A piece of memorabilia once the event closed.